Project

Vivy is a personal health assistant app, aiming to develop the leading digital health platform for personalized health management. It connects people with the services that help them take control of their health and improve it.

The main goal of the project was to redesign the Medical Record Screens in the most effective and intuitive way to enhance the user experience and user engagement.

My Role

My responsibility was to create a highly intuitive & personalized flow to provide users valuable insights at a glance. Forming the experience strategy, deriving & analyzing qualitative & quantitative data by conducting User Research & Interviews, producing all UX deliverables, and leading the whole process were some of my responsibilities.

Research, Analysis, Conception

Healthcare mobile apps, also called mHealth apps, utilize mobile and communication technologies to deliver effective, secure, and affordable healthcare services. Such mobile apps for healthcare organizations help to provide their services with quality care, improved workflow and increased patient interaction while minimizing the cost and complexity. Nowadays, the way people are adopting smartphone technology and looking for convenient ways during illness has directly impacted an increased demand for healthcare applications. Mobile healthcare apps are rapidly growing in popularity. Mobile health services (mHealth) are predicted to exceed a $60 billion market by 2021.

Ø1 Market Research

318,000

health apps on

top app stores

200 apps

being added each day

$28.320 billion

valued at

in 2018

$102.35 billion

expected value by 2023

The major driving factors fuelling the growth of the mHealth market are the increased adoption of smartphones, as well as the continued heavy investment into the digital health market.

The Consumer

According to Accenture research, healthcare consumers continue to show strong use of digital technology, with numbers rising each year. In fact, 75% of consumers surveyed said technology is important to managing their health. This research also showed increases across the board in the use of mobile, electronic health records, social media, wearables, and online communities. More specifically, nearly half (48%) of healthcare consumers are using mHealth apps, compared to just 16% in 2014 (Accenture).

Healthcare consumers are taking advantage of any time, anywhere care. In fact, 79% of respondents are more likely to select a provider who allows them to conduct healthcare interactions either online or on a mobile device (Medical Economics). More so, 50% said they would leave their current providers for one that promises better technology (BusinessWire). Specifically, patients want to see digital tools that allow them to access patient records, pay a bill, fill prescriptions, access test results, and schedule appointments. Therefore, there is an opportunity for providers to differentiate themselves by offering new, technologically advanced services that satisfy consumer interests and expectations.

The Competition

The digital health market continues to grow and attract new entrants. Currently, more than 84,000 mHealth app publishers have released mobile apps for the medical and health and fitness market (Research2Guidance).

mHealth publishers that have published at least one app in the health & fitness

or medical app section on App Store or Google Play

Market Opportunities

According to research, the countries with the best market conditions for digital health solutions are the USA, the UK, and Germany, followed by Israel, Canada, The Netherlands, and Denmark. The reason for the attractiveness of the US and UK markets comes down to their attractive market size, access to investors, and acceptance of apps by doctors.

According to the mHealth Economic 2017 study, the top 3 fields with the best market potential for digital health solutions are Diabetes, followed by Obesity, and Depression. Although these therapy fields have large market potential, the market penetration is generally low.

As shown in the graph, diabetes remains the leading therapy field for mobile health solutions, with depression continuing to gain traction. Hypertension and chronic heart diseases follow the top 3 fields with a strong future business proposition for mHealth.

Therefore, there will be significant market opportunities for mHealth apps as the prevalence of chronic disease and the number of mobile users continue to increase.

Types of mHealth Apps

The most popular use case for mHealth apps, of which 30% of the market provide services, is “Connection to doctors”, followed by “Diabetes”, “Heart, circulation, blood” and “Medication” (Research2Guidance).

Connection

to doctors

Diabetes

Heart, circulation, blood

Medication

The majority of mHealth apps are general wellness-related. However, the number of condition management apps is increasing rapidly, now representing 40% of all health-related apps (IQVIA).

Ø2 Trend Analysis

Consumer Trends

Aging Population
Chronic Diseases
Rising Health Concerns
Growing Middle-Class
Spending More On Health
Health Services As An Experience

Healthcare Trends

Health Insurance Companie As A Major Distribution Channel
Telemedicine
At - home Tests
Usage of the Mobile Technologies In Healthcare
The Internet of Medical Things
Healthcare Data Security

Tech & Innovation

Artificial Intelligence In
- Healthcare Medical
- Diagnosis Medical Product Development
- Workflow Optimization

VR/AR In Healthcare
- Emergency Response
- Prevention Diagnostics
- Surgery
- Education
- Rehabilitation & Emotional Recovery

Big Data & Analytics
Cloud Solutions
Blockchain
Mobile Payments
Prevention & Diagnostics

Ø3 Conception

Motivation

The need of:

Holistic

System

Approach

Different Stakeholders’ Needs

Technology-push & end-user needs

the bridge between

Stakeholders

Stakeholders

Ø4 User Research

Interviews with 12 people

Initial Findings

People with chronic diseases:

Challenges about adaptation to the treatment
The need for psychological support
Lifestyle changes, new diet
Organization of the data, information history
Trust to technology

Reasons for choosing mHealth Apps:

Reasons for choosing mHealth Apps
More convenient
The condition becomes less scary
Psychological Support
Proper organization of the health data

Ø5 Personas

After analyzing the research inputs, 4 personas are created by looking for possible patterns & user segmentation.

Initial Findings

People with chronic diseases:

Challenges about adaptation to the treatment
The need for psychological support
Lifestyle changes, new diet
Organization of the data, information history
Trust to technology

UX Design Phase

User Scenarios, Use Cases, Task Analysis, Sitemaps & Wireframes

Ø1 User Scenarios & Use Cases

Ø2 Task Analysis

Use cases and user flows helped to define all possible actions for users to complete their tasks. All tasks are prioritized according to how crucial they are task completion. This helped to shape the information architecture in the most efficient way for users.

Ø3 Sitemap

Medical Records Sitemap

Ø4 Wireframes

Dashboard Screens

Users & Sharing

Medical Records